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Episode #2

Juliet and Kelly Starrett

Disruption, Durability, Dialogue

February 26, 2025

In this revealing episode of What's the Rusch, Rebecca sits down with fitness pioneers Kelly and Juliet Starrett to strip away the polished exterior of their fitness empire and explore the raw, human journey that shaped their approach to resilience, relationships, and redefining strength.


Kelly and Juliet Starrett have revolutionized how we think about movement and resilience. Beyond their New York Times bestseller, Built to Move, and their platform The Ready State, they've spent 25 years showing that true strength comes not just from physical capability, but from the courage to be vulnerable and authentic.


Join Rebecca Rusch as she explores how these fitness pioneers have learned to shed their armor, embrace their struggles, and find power in their most human moments. This conversation reveals that sometimes our greatest achievements come not from what we build up, but from what we're brave enough to let go.

Juliet and Kelly Starrett

This episode is sponsored by Momentous

Momentous logo

Show Notes

The Layers We Shed

  • Kelly's journey from competitive paddler to injury, forcing him to shed his athlete identity and find a new path

  • Juliet's experience with cancer at age 20, challenging her perception of invincibility and physical prowess

  • Their shared process of removing the armor of perfectionism in the fitness industry

  • How letting go of traditional work-life boundaries led to a more authentic partnership


Finding the Masterpiece Within

  • The evolution from physical durability to emotional resilience

  • Creating the "feelings meeting" as a tool for vulnerable communication

  • Building meaningful relationships beyond professional achievements

  • Breaking generational patterns of divorce and dysfunction

  • The courage to speak publicly about personal struggles despite industry judgment


Key Insights

  • "We feel like being durable is the golden key. Things are gonna happen to you...what is your plan to make yourself as durable as you can to take that hit?" - Kelly Starrett

  • "I had to cast aside that feeling of who am I this cancer person, to be shucking out advice to people?" - Juliet Starrett


Transformative Moments

  • Their first meeting during high-stakes whitewater racing in Chile

  • Kelly's transition from elite athlete to movement specialist

  • Juliet finding her public voice beyond the business

  • Creating space for meaningful male friendships and community


The Art of Slowing Down

  • Juliet's vision of the four-hour workday by age 55

  • Kelly's journey to create space for deeper relationships

  • Finding balance between high achievement and personal connection


Links and Resources


Connect with our guests:

Show Sponsor

Thank you so much to our sponsor, Momentous! Momentous is a company determined to bring trust and transparency to the supplement space. They hold themselves to the highest standard in quality and efficacy...so if you’re like me and want to support your brain and body with supplements made and used by the best, try out Momentous products. As a special thanks for listening, you can take 20% off your first order when you use the coupon code RUSCH20. Click here to order!


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